Professional Diploma in Strategy & Innovation
Professional Diploma in Strategy & Innovation
Program Learning Outcomes:
Upon graduating from this program, learner should be able to:
- Build a dynamic strategy design process
- Formulate alternative methods to strategy
- Integrate Strategy Design to Strategy Execution
- Learn new methodologies, e.g. Value Innovation and Blue Ocean Strategy, which support organizations
- Empower oneself to take effective strategic decisions and innovate for competitive advantage
- Enhance strategic decision-making skills and learn how to harness innovation to deliver business success
Professional Certification / Accreditation:
The CPD Certification Service, United Kingdom
Programme Synopsis:
Today’s business environment requires companies to be nimble and responsive, and be able to make adjustments to strategy in real-time. Traditional strategy design approaches are no longer able to cope with the rapidly changing environment. Since each competitor in a given competitive ecosystem is likely to use the same tools, their strategies end up being remarkably similar and undifferentiated.
Equally, these approaches tend to “boil the ocean” consuming a tremendous amount of time and resources for marginal benefit. Finally, the majority of strategies result in strategic plans that end up in the bottom drawer, with limited execution upside. If this sounds like your organization, this training program will have a major impact on how you think about your strategy design process.
This training program will take you through the steps of creating an effective strategy process that delivers innovative executable plans. The focus will be a new, practical, and dynamic strategy design framework that greatly differs from the traditional academic approach.
This program will explore the following four key principles that form the foundation of a dynamic strategy design process:
- Process must be dynamic and flexible
- Process should be inductive, not deductive
- Strategy should be designed for execution
- Customers first, capabilities second, should drive your strategy
The strategy process itself should encourage companies to innovate their value propositions and develop new sources of value.
Assessments:
Formative:
- Case study presentation, with verbal questions and answers / quiz
- Assignment
- Coaching
- Group presentation
- Individual / Pair presentation
Summative
- 70% Assignment
- 30% Presentation
Entry Requirements:
- Experienced professionals with 7 or more years’ work experience
- A basic Degree
MODULES
Key Concepts
Starting with the mission, vision, and values, learn how to set a strategic destination, conduct a strategy analysis and formulate a strategy that the whole organization will understand and, most importantly, execute.
- Strategy definition and evolution
- Strategy development process
The missing link between Strategy Formulation and Strategy Execution
Key Concepts
Identify where your organization should be heading and translate that vision into a meaningful, quantifiable strategic destination. Understand how that strategic destination ties into a high-level financial model and highlights your organization’s ‘value gaps’. Deconstruct these gaps into elements that can be mapped to strategic themes. This module will primarily focus on:
- Identifying the purpose of your organization
- Setting your strategic destination
- Estimating the Value Gaps in your business
Key Concepts
Develop an understanding of the techniques organizations use to scan their environment and identify the key challenges ahead. Get an overview of the common tools and how to use them for maximum benefit. Also, learn how to highlight your organization’s barriers and opportunities when evaluating your own strategy. This module will focus primarily on:
- Setting scanning goals
- Performing external and Internal scanning
- Using an analytics-based approach to identify key issues
Key Concepts
Learn how to put discussed strategy making tools into practice. Strategy experts will guide your application of these critical methods and summary group discussions will ensure understanding. This module will focus primarily on:
- Strategy and strategic choices
- Value propositions
- Various strategy schools: Design School, Planning, Positioning, Entrepreneurial, Cognitive, Learning, Power, Cultural, Environmental and Configuration Schools
- Strategy development techniques
Key Concepts
A practical application of formulation methodology, the module will primarily focus on strategic creativity. In a world where supply often times exceeds demand, we will review examples on how Blue Ocean Strategy can help identify new value curves for your business and your clients.
This module will focus on how to identify the wider and deeper potential of market space that is not yet explored.
Key Concepts
How does an organization ensure its strategy stays actionable and doesn’t become “shelfware”? See what Hall of Fame companies include in their strategic plan “table of contents”. Learn how to link the strategy to Strategy Map and Balanced Scorecard to increase the odds of successful execution.
Key Concepts
Link innovative strategy design and the overall strategic management process to make it a seamless integrated performance management tool. Plan the next steps your organization should take to become a Strategy Focused Organization.
Overview
Total Modules:
Seven (7) Modules
Program Duration:
Three (3) months
Total Student Learning Approach – Blended Approach:
- 5 days of lecture / discussion / presentation – In-person
- 3 months to complete assignments and graduate – Offline
